A Profession United: Supportive Voices From PR’s Industry Bodies
16th June 2022
"All industries have a moral obligation to cut ties with the Russian Government. But the weight of that responsibility falls heavily on PR and communications."
This article is part of the Ukraine Special Edition, a collaboration between PRovoke Media and the Ukraine Communication Support Network that draws together authoritative international voices to explore the ongoing war through a specific PR and communications lens. More here.
Francis Ingham, PRCA Director General
“We can be under no illusion; Russia is now a pariah state. All industries have a moral obligation to cut ties with the Russian Government. But the weight of that responsibility falls heavily on PR and communications. The global PR and communications industry is united in its support for Ukraine and its condemnation of Russia’s illegal invasion.”
Alastair McCapra, CIPR CEO
“Presenting a united front in support of the Ukrainian people is vitally important. It sends a message of solidarity with those tragically impacted by the invasion and allows us to collaborate to share guidance, resources, and information with each other to support the fight against misinformation and help people in any way we are able to now and as we look to build for the future.”
Keith Morrison, Treasurer and Board Member, Asia Pacific Association of Communications Directors:
“As a profession, we often underappreciate how our knowledge, skills and passion can make a positive impact to people’s lives during such times of crisis. We’re proud to support this initiative as it is helping pull together ideas from professionals — even thousands of miles away in Asia – that can be transformed into real action on the ground and hopefully relieve some of the human suffering that continues.”
Deeptie Sethi, CEO, PRCAI:
“The nature of events in Ukraine will have a compounding impact on people, business and economies. In such a geopolitical crisis, effective public relations can play a crucial role to offer tangible support, covering and uncovering facts, stories, perspectives and sentiments. We are glad that the entire PR fraternity across countries and continents came together to put a united front, sharing knowledge, exchanging accurate information and best practices, and most important of all, refuting fake news. PRCA’s UCSN’s mission was timely and PRCAI is supportive of their outreach efforts.”
Kim Larsen, the President of the EACD and Head of Global Communications & Brand Experience at ING:
“The collaboration of communication leaders is crucial to tackle misinformation in the world, and even more so now during this horrid Russian invasion on Ukraine. The EACD is supporting this great network, because we believe that through real collaboration we can make a difference in the world.”
This article is part of the Ukraine Special Edition, a collaboration between PRovoke Media and the Ukraine Communication Support Network that draws together authoritative international voices to explore the ongoing war through a specific PR and communications lens. More here.
The Ukraine Communication Support Network (UCSN) is an international organisation of PR associations, agencies and advisors committed to helping the people of Ukraine through the power of strategic communications. To stay up to date with UCSN activities globally and to learn what’s happening in your country, please subscribe to the international newsletter.
