The Asia-Pacific Association of Communication Directors today unveils a comprehensive events framework that will focus on six key themes, and maps out the organization’s efforts to lead thinking, discussion and professional development across its regional footprint.
Coming one year after APACD’s relaunch, the new events plan follows numerous popular virtual sessions at regional and local chapter levels, along with a wide-ranging member/community survey conducted at the start of 2021.
As a result of this work, APACD will aim to group its events according to six key themes, as determined by the views of its member community. They are:
Lead — leadership communications / intercultural / internal communications
Strategize — media relations, social media strategy & management
Analyze — analytics & insight
Innovate — virtual communications & tech platforms/tools
Converge — marketing communications convergence & integration
Defend — crisis & issues management
Along with a seventh — mentoring/networking — that will address the critical need for conversation, support and socialising in these challenging times.
APACD has released a draft calendar that lays out 17 upcoming events, mapped against each of these areas. All of its events, furthermore, from regional Summits to local virtual chats, are now subject to a planning and insights template that aims to crystallise thinking, determine the correct format and ensure event engagement (pre-, post- and during) is robust and useful.
“APACD is a peer-run, bottom-up representative organization; run by in-house practitioners for in-house practitioners,” said APACD treasurer Keith Morrison, who led the events working group alongside APACD vice president Christopher Domitter.”
“It’s through the exchanges with fellow-members, the conversations on the side, that I’ve really learned and what I really value. With Covid-19, a lot of those opportunities are gone, and so we’ve been thinking hard about how we can do events differently while listening carefully to our members. As a first step, the events answer back to the core areas where our members are seeking dialogue and insight, and over time we want to build on these and create more memorable and engaging experiences. Our future focus for events is not only the topics, but how we do them.”
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