MUMBAI — TCS has named Kritika Saxena as head of corporate communications and public policy for India. Saxena (pictured) moves from CNBC-TV18, where she spent 12 years, most recently as Mumbai bureau chief.
HONG KONG — Pickupp, an on-demand tech delivery platform, has tapped Archetype to consult on its regional communications strategy. Marking Pickupp’s first-ever agency appointment since its founding, Archetype has been engaged to assist the logistics company in its regional scope of work across Hong Kong, Singapore, and Malaysia.
MUMBAI — IndiaFirst Life Insurance Company Limited has appointed Genesis BCW its agency of record following a multi-agency pitch. Genesis BCW will strengthen IndiaFirst Life’s core brand value of being a trusted business leader in the life insurance and pensions sector, leveraging through an integrated communications approach combining strategic counselling and communication, media advocacy, crises preparedness and driving thought leadership in the banking, financial services and insurance (BFSI) space.
MUMBAI — Mango Stationery, a concept driven art and crafts store, has consolidated its communication and public relations remit with Bubble Communication. Bubble’s remit includes driving awareness of the globally sourced products Mango carries.
MUMBAI — Virescent Infrastructure, KKR’s new renewable energy platform, has handed its branding and PR business to Prose Integrated. The mandate involves providing end-to-end solutions from creating a brand identity to sustained conversations in mass media.
SYDNEY — opr in partnership with Ogilvy Singapore has won a significant project to launch Electrolux’s ‘A Better Living in 2030’ campaign which asks the next generation to submit and develop ideas for a better tomorrow.
MUMBAI — Healthspring, the healthcare provider that offers emergency care, doctor consult, health checks, pathology, dental, diet, physio & mental, and more, has handed its media duties to Beeing Social. As a part of the mandate, the agency will be offering digital marketing capabilities, including SEO, social, web, mobile, analytics, media planning, and buying activation to enhance brand equity and awareness.