SHANGHAI — Gusto Luxe has strengthened its senior leadership team with the appointment of Mae Mei as business director, head of lifestyle and corporate communications. Mei (pictured) will oversee the agency’s new corporate advisory offering for luxury brands looking to enhance corporate reputation, brand repositioning, investor relations, trainings and crisis management. She brings more than a decade of experience to the role, having previously worked at FTI Consulting, Weber Shandwick, Ford and Lancôme.
MUMBAI — Whirlpool of India has appointed Lowe Lintas as its marketing and communications partner. As the brand’s full-service brand communications partner, Lowe Lintas will devise its strategy and build omnichannel creative solutions to fuel Whirlpool’s next level of growth.
KUALA LUMPUR — Following a year-long engagement in 2020, Nobu Kuala Lumpur has formally renewed its contract with GO Communications for another year, which will be in effect through the end of 2021. The agency will continue to bolster public relations and integrated communications support for Southeast Asia’s first Nobu restaurant, opening at Four Seasons Place Kuala Lumpur at the end of Q1 2021.
DELHI — Auto sales platform OLX Autos has appointed Lowe Lintas as its PR agency. The agency’s scope primarily includes delivering offline and digital communication for the brand, amongst other responsibilities.
SINGAPORE — Eastwest Public Relations has been appointed by the UAE Water Aid Foundation (Suqia UAE) to lead communication activities across Southeast Asia for the 3rd cycle of the Mohammed bin Rashid Al Maktoum Global Water Award. Eastwest will drive awareness for the prestigious award by offering strategy and planning and through media relations, content creation, digital services and events across Southeast Asia.
MUMBAI — Lintas Live has won the PR mandate of Allied Blenders and Distillers after a competitive multi-agency pitch. Lintas Live is set to develop the PR communication strategy for ABD and its brand portfolio, which will include PR content creation and corporate reputation building, advancing ABD’s vision to be the most admired spirits company in the country. Lintas Live has been tasked to ensure Allied Blenders and Distillers and its brands are well-positioned amongst key stakeholder segments with each brand enjoying a distinct position.
SINGAPORE — Hospitality and lifestyle agency Accela PR has added Lyre’s to its client roster. Accela has been hired to leverage the “sober curious” movement to drive awareness of Lyre’s non-alcoholic products that taste like spirits.