Deepa Balji Departs S4 For Marketing Leadership Role At B Capital

PRovoke Media7th June 2021

Deepa Balji is joining Facebook co-founder Eduardo Saverin's B Capital Group as head of marketing in Asia-Pacific.

SINGAPORE — Deepa Balji is departing S4 Capital to become Asia-Pacific head of marketing at Facebook co-founder Eduardo Saverin’s B Capital Group.

Balji spent almost two years at Sir Martin Sorrell’s S4 Capital holding group, where she oversaw marketing and communications for Asia-Pacific. 

At B Capital, she reports to chief operating officer and partner Ted Hill, who is based in the US. B Capital was formed by Saverin and former Bain Capital exec Raj Ganguly in 2015, and has raised almost $2bn across four funds. 

“Working at S4 Capital has been a career defining moment for me,” said Balji. “Who gets to work at a disruptor, doubling down on growth, and a visionary like Martin Sorrell?

“Moving to B Capital is the next phase of growth in my career. The VC industry is growing and I look forward to the cross-pollination of skills within a different industry to reach innovative, business outcomes.”

Prior to S4, Balji was executive director of marketing and communications for Publicis Groupe across Asia-Pacific and the Middle East. 

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