Measurement Matters for Comms Pros: What You Should Know
The Asia-Pacific Association of Communication Directors (APACD) Singapore chapter invites you to join our next Take on Tomorrow series webinar on 26 November — which will explore how communicators can make measurement work for them.
Find out how the AMEC Integrated Evaluation Framework (IEF) can help you to plan your campaigns, plans and programmes. IEF is a free tool available to all – AMEC members as well as others. It provides a consistent and credible approach that works for organisations of all sizes, any desired objective, and with any size of budget.
We are happy to feature the following speakers:
- Deb Camden, Founder, The Communication Dividend
- Shouvik Prasanna Mukherjee, Chief Creative Officer, Asia-Pacific, Golin
- Aseem Sood, CEO, Impact Research & Measurement & Chair, AMEC APAC Chapter
This webinar will be moderated by Arun Sudhaman, Editor-in-Chief, PRovoke Media
This event is free to all but registration is required below: