The Asia-Pacific Association of Communication Directors (APACD) Gulf chapter’s latest webinar explored how influencers can become the voice rather than just the face of brands.
The session focused on whether influencers’ “influence” is sustainable, how social media influencers can elevate their cultural footprint and trigger deeper conversations and how they can leverage their influence to help societies thrive.
The webinar featured the following speakers:
Jessica Kahawaty, Model, Philanthropist, Entrepreneur and Founder, MamaRita
Najat Abdelhadi, Head of Communications, Growth Markets, LinkedIn
Raghda Al-Azab, Head of Communications, TikTok MENA
Tom Leach, Young Changemaker 2021 and Director, Norsu Media Group
Baha Hamadi, VP Communications, Deep Knowledge Group (moderator)