Join Us: Corporate Purpose, The Why Of Your Business – 19 April 2023
5th April 2023
The Asia-Pacific Association of Communication Directors (APACD) invites you to join our next in-person panel discussion on 19 April hosted by Nanyang Technological University Singapore.
The Asia-Pacific Association of Communication Directors (APACD) invites you to join our next in-person panel discussion on 19 April hosted by Nanyang Technological University Singapore and moderated by PRovoke Media’s CEO & editor-in-chief, Arun Sudhaman. Please sign up here.
Date: Wednesday 19 April
Time: 5:00-8:00pm
Venue: NTU@one-north, 11 Slim Barracks Rise, Singapore 138664
Join us to understand how Singapore corporations approach and articulate corporate purpose, mission, vision and values, and the crucial role of communication. Our panel discussion will be followed by informal networking.
We are happy to feature the following programme:
5.00pm Registration
5.30pm Corporate purpose introduction, research findings and conclusions
Ferdinand de Bakker, adjunct lecturer, NTU Wee Kim Wee School of Communication & Information
5.45pm NVPC initiatives — Company of Good and Alliance for Action on Corporate Purpose
Gemma Byrne, deputy director, corporate & industry partnerships, NVPC – Towards a City of Good
6.00pm SATS case study
Dominic Mason, managing director, Sedgwick Richardson SEA
6.15pm Panel discussion and Q&A
Ferdinand de Bakker, adjunct lecturer, NTU Wee Kim Wee School of Communication & Information
Adeline Ong, SVP, head of group strategic communications and branding, Frasers Property Limited
Robin Thadathil, head of human resources, P&G Singapore
Keith Morrison, president, APACD
7.15pm Networking
8.00pm Close
